diff --git a/docs/features/selective-memory.mdx b/docs/features/selective-memory.mdx
new file mode 100644
index 00000000..e97b8337
--- /dev/null
+++ b/docs/features/selective-memory.mdx
@@ -0,0 +1,106 @@
+---
+title: Memory Customization
+description: 'Mem0 supports customizing the memories you store, allowing you to focus on pertinent information while omitting irrelevant data.'
+---
+
+## Benefits of Memory Customization
+
+Memory customization offers several key benefits:
+
+• **Focused Storage**: Store only relevant information for a streamlined system.
+
+• **Improved Accuracy**: Curate memories for more accurate and relevant retrieval.
+
+• **Enhanced Privacy**: Exclude sensitive information for better privacy control.
+
+• **Resource Efficiency**: Optimize storage and processing by keeping only pertinent data.
+
+• **Personalization**: Tailor the experience to individual user preferences.
+
+• **Contextual Relevance**: Improve effectiveness in specialized domains or applications.
+
+These benefits allow users to fine-tune their memory systems, creating a more powerful and personalized AI assistant experience.
+
+
+## Memory Inclusion
+Users can define specific kinds of memories to store. This feature enhances memory management by focusing on relevant information, resulting in a more efficient and personalized experience.
+Here’s how you can do it:
+
+```python
+from mem0 import MemoryClient
+
+m = MemoryClient(api_key="xxx")
+
+# Define what to include
+includes = "sports related things"
+
+messages = [
+    {"role": "user", "content": "Hi, my name is Alice and I love to play badminton"},
+    {"role": "assistant", "content": "Nice to meet you, Alice! Badminton is a great sport."},
+    {"role": "user", "content": "I love music festivals"},
+    {"role": "assistant", "content": "Music festivals are exciting! Do you have a favorite one?"},
+    {"role": "user", "content": "I love eating spicy food"},
+    {"role": "assistant", "content": "Spicy food is delicious! What's your favorite spicy dish?"},
+    {"role": "user", "content": "I love playing baseball with my friends"},
+    {"role": "assistant", "content": "Baseball with friends sounds fun!"},
+]
+```
+
+<CodeGroup>
+```python Code
+client.add("I love music festivals", user_id="alice", includes=includes)
+```
+
+```json Stored Memories
+User's name is Alice.
+Alice loves to play badminton.
+User loves playing baseball with friends.
+```
+</CodeGroup>
+
+
+
+
+## Memory Exclusion
+
+In addition to specifying what to include, users can also define exclusion rules for their memory management. This feature allows for fine-tuning the memory system by instructing it to omit certain types of information.
+Here’s how you can do it:
+
+```python
+from mem0 import MemoryClient
+
+m = MemoryClient(api_key="xxx")
+
+# Define what to exclude
+excludes = "food preferences"
+
+messages = [
+    {"role": "user", "content": "Hi, my name is Alice and I love to play badminton"},
+    {"role": "assistant", "content": "Nice to meet you, Alice! Badminton is a great sport."},
+    {"role": "user", "content": "I love music festivals"},
+    {"role": "assistant", "content": "Music festivals are exciting! Do you have a favorite one?"},
+    {"role": "user", "content": "I love eating spicy food"},
+    {"role": "assistant", "content": "Spicy food is delicious! What's your favorite spicy dish?"},
+    {"role": "user", "content": "I love playing baseball with my friends"},
+    {"role": "assistant", "content": "Baseball with friends sounds fun!"},
+]
+```
+
+<CodeGroup>
+```python Code
+client.add(messages, user_id="alice", includes=includes)
+```
+
+```json Stored Memories
+User's name is Alice.
+Alice loves to play badminton.
+Loves music festivals.
+User loves playing baseball with friends.
+```
+</CodeGroup>
+
+
+
+If you have any questions, please feel free to reach out to us using one of the following methods:
+
+<Snippet file="get-help.mdx" />
\ No newline at end of file
diff --git a/docs/mint.json b/docs/mint.json
index 51c23e72..cd4af29c 100644
--- a/docs/mint.json
+++ b/docs/mint.json
@@ -54,7 +54,11 @@
       "group": "Platform",
       "pages": [
         "platform/overview",
-        "platform/quickstart"
+        "platform/quickstart",
+        {
+          "group": "Features",
+          "pages": ["features/selective-memory"]
+        }
       ]
     },
     {